When you start building a website, one of the first questions that comes up is:
Should the design be simple or visually fancy?
As a developer who has built everything from educational platforms (ExamSetup.com, Medilair, GradTrack) to business websites and brand presentation sites, I’ve seen both approaches succeed — and fail — depending on where they are used.
In this article, we’ll break down the battle between simple and fancy design, and help you decide what truly works for your audience.
Simple design focuses on:
This is the style you see on educational websites, dashboards, SaaS tools, and platforms where clarity is more important than aesthetics.
People value clarity more than visuals — especially when they are visiting a site to learn, search, or complete tasks.
Think Google. Think Wikipedia. Think your college portal.
Fancy design focuses on delivering a visual experience:
These designs are perfect for companies that want to make a strong brand impression, like fashion stores, creative agencies, and luxury brands.
Here’s a comparison based on common industry metrics:
✔ Simple design loads in under 1.5 seconds
✘ Fancy design usually loads slower due to animations and heavy graphics
Winner: Simple
✔ Simple designs adapt faster
✘ Fancy designs require deeper testing
Winner: Simple
✘ Simple design: Professional but basic
✔ Fancy design: Memorable, premium, impactful
Winner: Fancy
✔ Simple design works better when the goal is action (signup, buy, read).
✘ Fancy design works when the goal is brand awareness.
Winner: Depends on your goal
Examples from my work:
✔ ExamSetup.com
✔ GradTrack student management
✔ Medilair medical quiz platform
Fancy visuals help such businesses stand out and feel premium.
There is no universal winner — the winner depends on your audience.
If your audience wants:
Information → Simple design wins
Experience → Fancy design wins
The smartest approach is to choose design based on the purpose, not the trend.
I use both — depending on the business:
Every project deserves a design that matches its intention.
Don’t choose simple or fancy just because it’s popular.
Choose based on:
✔ Your target audience
✔ Your business goals
✔ The type of content
✔ The kind of experience you want to offer
A design should make the website easier to use, not harder.